Intandem won the tender to be the provider of all Official Centenary Commemoration Merchandise.  There were two “official” logos used by the Commonwealth, the DVA and the AWM and each are run as separate programs.  Intandem was responsible for designing and manufacturing a full range of appropriate merchandise and marketing and selling it to retailers as well as consumers.  All products needed to be developed with and approved by the Australian War Memorial, and in addition the DVA products required Ministerial approval.

The contract also included establishing and operating a dedicated website. Intandem was responsible for design, manufacture, warehouse, and distribution of all stock nationally and internationally. Most products in the range were bespoke, designed and made uniquely and especially for this commemoration.  Over 50 products were made for this range.