For 10 years Intandem was one of just 3 fully accredited Licensee for the AFL, NRL and FFA for Club Members Merchandise Packs.  These were some of the largest branded merchandise programs undertaken in Australia and in all Intandem would produce over 2,000,000 pieces of Members Merchandise each year – and that’s for the AFL Clubs programs alone.

The whole range of branded merchandise were designed by Intandem for each Club and then manufactured by us in our partner factories in China.  Each pack had 6-8 products, made in different factories and these were then brought in, assembled into kits, and then brought in for mailing by the Clubs to their Members.  And for some Clubs, we also managed the full end-to-end program, mailing the packs directly to Members homes.

These are major programs for the Clubs and are an important part of Member Retention and Growth and the programs grew year on year as Clubs found the cost-effective benefits of these Members Merchandise packs.  As a critical component to Club marketing, and representing some of Australia’s most premier brands, it was critical that the products Intandem designed and manufactured were of highest quality and that they were produced on time and on budget so they could be used effectively for Club marketing.